“Your business needs CCTV”

Says Metropolitan Police Commissioner

In a recent article published by The Telegraph, Sir Bernard Hogan-Howe called for more CCTV cameras to be installed in businesses to help deter burglars.

He suggested for premises to look at installing more cameras at eye level so to catch the faces of those unauthorised intruders, whilst still maintaining cameras high up to capture the whole event.

“Taking [pictures of] the tops of their heads is not that helpful for facial recognition which relies on the eyes and the configuration of the area around the nose and the mouth,” he told Telegraph columnist Beverley Turner on LBC radio.

“So we’re trying to get people ideally to add another camera at face level.”

He said that most criminals were “pretty disorganised” and were unlikely to think about smashing up a camera if it was lower down.

“You don’t have to make it blindingly obvious, the reason [people have put cameras] high is twofold – one is to keep it out of harm’s way and, as importantly, you get a whole shot of what happened at the event. But more relevant today is a face. That’s what we need.”

We couldn’t agree more here, although ensuring that your organisation is protected to the highest standard both internally and externally with CCTV will help deter crime further. Facial recognition is key to catching those who attempt to burglar, vandalise or pose any form of threat to your organisation, but ensuring that CCTV is installed in the right locations on your premises is a factor that should be taken into account.

We find that many organisations have CCTV installed, but cameras are either placed in the wrong areas, they are not fit for purpose or the solution is old and dated meaning the CCTV system no longer serves it purpose. We also find on many occasions that organisations are still using old, dated analogue systems, meaning that trying to make out those who may have committed a crime, is very hard for the police to work with.

HD CCTV camera systems can offer the image resolution and clarity that your organisation will need to ensure that you are protected to the best standard. For organisations that need to ensure their organisations CCTV systems provide the best image quality, they should consider HD CCTV systems or UHD CCTV. UHD CCTV is set to take the CCTV market by storm in 2015. UHD CCTV systems offer 4 times the image quality and clarity that standard HD systems offer.

HD and UHD CCTV is very easy for companies to install, for you, dependant on the system you choose, they offer ease of use and can be easily maintained for you. Ensuring you pick the right company who can design, build and install a full CCTV system is crucial.

Richard is Clarion's marketing executive and has over 15 years of experience in marketing for local, national and international brands. Please feel free to connect with him on LinkedIn.

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